Tuesday, June 30, 2009

Crowdsourcing the new way to spur innovation?

Netflix paid a $1 million prize to a group of people (mostly researchers from other companies/Univ) for coming up with a new algorithm to improve its movie recommendation feature. Here is the link. http://bits.blogs.nytimes.com/2009/06/26/and-the-winner-of-the-1-million-netflix-prize-probably-is/?hpw


Some companies are already making money form this model. Check the following companies out...
InnoCentive, TopCoder, uTest, and CrowdSpring (Source: Businessweek)