Tata's Nano - The IKEA approach to Small Car!

Recently read a great blog/article on innovations in Nano - the small car from Tata. Read here. The more I think about it the more it looks like that Tata's approach is quite similar to the IKEA approach to home furnishing business:

- Start with the price first
- Design from scratch to meet that price point
- Have a Modular design - the whole car is constructed of components that can be built and shipped separately to be assembled by local entrepreneurs !

Interesting!